Ashley Lacer, Senior Partner
A Trusted Source in the Rogue Valley
Since moving to the Rogue Valley in 2016, Ashley Lacer has fully embraced the community of Southern Oregon as her own and has become a trusted source in both real estate and business endeavors. As a real estate broker joining the Martin Outdoor Property Group in 2019, she has continued to build upon her 10+ year career as a Certified General Appraiser – bringing vast valuation experience in the rural sector to benefit her team and her clients. As an entrepreneur, Ashley is an open book about her experiences as both a business owner and as a real estate investor herself. She prides herself on personally investing in the community in which she serves and is eager to connect people within the community through real estate.
Appraisal Experience & Investor Knowledge
Ashley’s passion for real estate started as a kid, watching her dad have a successful career as a broker and her grandparents invest in multiple properties in her hometown. Ashley graduated from Oregon State University with a Bachelor of Science degree in Agricultural Business Management, and quickly found a passion and calling for agricultural appraisal. Starting in 2007, Ashley continued to pursue knowledge and expertise in the rural appraisal industry and founded her own appraisal company, ASNW, Inc. in 2018 after a successful career working alongside reputable appraisers as well as a leading agricultural lending firm.
Ashley also believes in personally investing in real estate, with her and her husband working together to build their current home, owning and selling a variety of rental properties throughout the years, operating a short-term rental business, and constructing a commercial warehouse. This first-hand knowledge of being a buyer, seller, investor, and developer continues to grow the knowledge base in which she is able to service her family, friends, and clients.
Passion for Property and People-First Approach
As a broker, Ashley focuses on many property types and loves connecting people with property. She knows that property is more than just a piece of land, and understands firsthand that personal connection with property. For Ashley, the reward of connecting someone with property is invaluable, and finding that connection starts with listening. She combines her natural ability as a communicator with a relentless work ethic and attention to detail to bring her clients a successful and positive experience. She truly embodies the concept of putting her client’s needs first, and advocating for them is one of her passions.
Ashley’s traditional approach to life is rooted in the influence provided by her grandparents, Bob and Noreen. She and her husband, Mike, have been married for over 15 years, and have two daughters and a son. They’ve made the Rogue Valley their home, and reside in SW Medford on a 20-acre hilltop farm that they utilize for llamas, alpacas, and most recently their daughter’s 4H swine projects. She values her faith and her family and holds integrity and honesty in the highest regard. She enjoys visiting state and national parks with her family and helping others
The Martin Outdoor Property Group – Senior Partner
Ashley joined the Martin Outdoor Property Group in 2019 and became a Senior Partner in 2023. She has held many roles during her tenure so far and enjoys stepping in to help both the team and clients wherever needed. She has great visions for the team to continue to be a market leader in the rural real estate sector while continuing to grow relationships with both her clients and her community.