Have you ever noticed some homes and ranches in Oregon sell faster and for a much better price than others? Anyone who has ever looked to buy or sell real estate in Southern Oregon and elsewhere knows that real estate photos don’t tell the whole story. Sellers and buyers alike know video can convey much more than photos. If your realtor doesn’t have a great videographer it could cost you time and money.
Whether it’s a parcel of land, a ranch, a luxury home, or even a waterfront property for sale great videography is needed to convey the little details, like light quality, how open the living space feels, the neighborhood vibe, or the character of both a rural property with acreage all the way to a luxury home on the water. If you want to sell your home or property for a higher price tag, and if you want to sell your Oregon land faster, you really should be using real estate video.
Why is video important?
Video is transforming business faster than any other medium today, and real estate is no exception. Brokers, realtors and agents can now show, not tell, about their home or land for sale in Oregon – and help buyers see the charm and appeal they are searching for, no matter their physical location. This translates into more commercial and residential sales. After all, in today’s day and age, 44% of home buyers start their search online first before visiting in person; 73% of homeowners say they are more likely to list with an agent who uses video, according to the National Association of Realtors.
Let’s dive into the many ways to use video to sell your land faster with real estate video.
Why real estate video marketing is so effective
Real estate video requires much more effort on the part of the realtor – so is it worth it? If you’re in the Southern Oregon housing market, you’ve likely noticed that most realtors shy away from using video for all but the highest-priced listings when talking about homes and land for sale in Ashland, Oregon, or farm land for sale in Medford, Oregon. Here’s why video can transform your real estate marketing strategy:
- Showcase the property: Real estate video can easily show how spacious your ranch lands, for example, truly are – like this vast property, Pheasant Ridge Ranch.
- Book more leads: Videos sent through email or social media are more likely to be opened and earn a response so your real estate transactions get more exposure faster.
- Save time: Making a video is a big upfront time commitment. But once that video is made, you can reshare it, use it on social media, and add new edits to make it feel interesting and new. Its a resource you can benefit from in multiple ways.
- Drive sales: Videos can help answer questions, showcase amenities, and build a personal connection for potential buyers, like this video for our property on Boulder Flat Lane.
Different types of real estate videos
Don’t take our word for it – 403% more inquiries are driven from listings with video, according to the National Association of Realtors. The right professional will create videos that can include drone footage, or it can help answer frequently asked questions for your potential buyers. If you’re in Southern Oregon and are looking for a real estate brokerage, finding one that has the ability and expertise to produce high-quality video can help differentiate your farm, ranch, luxury home, or other types of real property and help you stand out.
Here are some ideas for video content to spruce up your homes for sale in Medford, Oregon.
Drone video tours
If you have farm and ranch land for sale, why not consider a drone video? Drone video and aerial shots can help give buyers a better sense of the land and what surrounds it. Other real estate professionals are more likely to recommend your listing to the buyers they represent because they can see if it’s something they would want to visit, saving them time and money. Plus, according to the LA Times, the cost of hiring a real estate drone photographer has plummeted over the last five years. In some places, the cost has gone down as much as 90%!
Realtor profile videos
People buy from people they like and feel comfortable with. That’s why it’s so important to establish a connection with your buyers. One of the resources that demonstrate expertise is a professional video. A realtor profile video can help you decide which realtor will maximize your time, and money, and give you the expertise you can rely on.
Tip: Use video to find a realtor who shares the same values you do!
Neighborhood video tours
Buyers are looking for the right neighborhood fit as much as the right home. Pictures may display land and homes for sale, but they don’t tell you anything about the surrounding space. Is there a nearby farmer’s market? Is there a strip mall with amenities around the corner? Using video can better capture the environment for all types of property and help you virtually explore the area, and the schools, and see what life would be like if you were to reside there.
Property tour videos
If you are an out-of-state buyer or you hope to sell to one, how can you help them best get a sense of the property? A property tour video can help buyers understand the flow of the space and the feel of the space. You can opt for a higher-end video, or simply record an agent walk-through, talking about everything the property offers. This is especially effective for luxury homes for sale in Oregon, which tend to be in high demand and can get scooped up quickly (like this Thompson Creek Road property).
How to find an agent who will make real estate videos that sell property
The right video can make you stand out amongst competitors. Consider using these tactics to navigate all the options available for buyers and sellers:
Look for a realtor who does the following
- Uses high-quality equipment
- Doesn’t skip on pre-production – they think about the shots you want and they help you get them
- They have a dedicated videographer and do things like writing a script, planning the best shots, and shooting at the best times of day
- The right licensed agent will also help you stage your property to maximize the benefits of video and help your transaction close faster
- Use subtle quiet background music
High-quality videos of your land listings will ensure potential buyers can get a sense of the property – and envision themselves there. Martin Outdoor Property Group has used high-quality video to help buyers and sellers close almost 100M in real estate transactions in the last two years. Unlike other agents and brokers, we have the resources and training to achieve great videos that will help buyers and sellers in their search for the next deal. If you need help selling your landand want to take it to the next level, get in touch!